Interview with a Mompreneur: Julie Hyunjoo Lee of Nuttri
HELM.life is very proud to provide grant-funded childcare support to Ontario-based women entrepreneurs. In our series, Interview with a Mompreneur, we get a glimpse into the businesses and lives of the talented moms who are taking part in The Childcare Support Pilot for Women Entrepreneurs. We hope you find these superwomen as inspiring as we do!
For this week’s interview, we are thrilled to introduce you to Julie Hyunjoo Lee, the supermom behind the Nuttri App!
Tell us about your business:
Nuttri is a mobile app that helps parents to plan better meals for infants and toddlers. We are inspired by the first 1,000 days of life concept and our content is based on science from AAP, CPS, NHS and more. Doctors and dieticians recommend caregivers to diversify what babies eat as much as possible with an emphasis on iron rich foods. This way, any chance of developing food allergies can be reduced, and mental and physical development can be properly supported. With Nuttri, parents can check what food to try, track feeding history, and plan for balanced meals with 4 essential food groups.
Tell us about your family:
We definitely reflect multiculturalism. A spice-loving Korean mom, a bread-eating French dad, and a Canadian toddler who is learning to like both sides. We love biking around the city, browsing neighbourhood parks, and having family meals together. The rest of our families are in Asia and Europe, so we travel between continents, too.
What inspired you to become an entrepreneur?
I discovered a real need when I went through the first-time-parent stage. The foods that babies eat in their early years significantly influence their health and development. However, there isn’t much help or support in the current healthcare system. I made Nuttri to organize the way I plan my daughter’s meals and realized other parents find it useful, too.
What is your favourite part of being an entrepreneur?
I generally feel more motivated, although I also go through up and downs. Creating something new and seeing people loving it brightens up my days. I also like the way that I can push myself to learn more.
What are your goals for your business in the future?
We made Nuttri just as a side project and didn’t think too much about making money out of it. After learning about how people use Nuttri, we’d like to upgrade its features and content to be personalized and data-driven. We need to implement a sustainable business model to achieve these goals.
What is your biggest Mom vs. Career challenge?
Time. There is so much I’d like to do, but my time in a day is limited.
What are your strategies for creating work/life balance?
Prioritization. Firstly, we have to survive. I make sure to cover basics like health, food, and decent sleep. I try to organize my routines with essential activities only. I used to love going shopping in my previous life, but somehow I don’t feel much craving for it now (although I’d still love it…).
What are your tips for other mompreneurs?
I’d like to hear tips from others, actually! One of my supermom friends advised me to lower my standards, which somehow freed me. I gave up trying to keep my place spotless. I also give away items whenever I can. Babies don’t need much stuff. I personally feel sane and productive when my place is decluttered.
Need a babysitter?
HELM.life is your project-management tool for life as a parent. Find and book a babysitter, join or create school/extra-curricular groups, get notifications you need, create & share lists, plus so much more—all in one app! Download the HELM.life for free:
Are you a mompreneur in need of childcare support? Datenight Babysitting —a HELM company— is the proud recipient of funding from the Brookfield Institute for Innovation + Entrepreneurship (BII+E) at Ryerson University to help women entrepreneurs with childcare support. Click here to find out if you are eligible to participate in this program.