Boston Consulting Group

"In addition to visible role models, women want tools that can help them balance career and family responsibilities. They are looking for parental leave (ranked 3rd by women but 10th by men) ..... childcare assistance such as backup or onsite childcare (11th versus 22nd). Medical care that covers pregnancy, appropriate time off to recover from childbirth and provide care for their infants, and continued support throughout childhood—in the form of health coverage and childcare support—all enable women to continue to thrive in their careers regardless of their family status. Responsibility for family and childcare continues to fall disproportionately on women, so companies that want to improve gender diversity need to consider how these measures can help boost their overall gender diversity."